LOS ANGELES
The Hard Rock Cafe pioneered the Hollywood theme restaurant
that trendy mix of casual dining, glitzy entertainment, star
memorabilia, and slick merchandising which has subsequently
been successfully copied by many others (most notably the
Planet Hollywood chain). When Morton opened his first U.S.
restaurant here in Hollywood, his celebrity investors included
Steven Spielberg, Tom Cruise, Willie Nelson, and Henry Winkler.
(Dan Aykroyd was an investor in the New York version of the
Hard Rock). Just how popular is it? There are actually three
Hard Rock Cafes here in the greater L.A. basin. All of them
offer the same basic mix of American burgers & shakes, loud rock
& roll music, and lots of young teenage customers.
The first Hard Rock in the country opened in West Hollywood
at the giant Beverly Center mall (the restaurant occupies the mall's
northwest corner). Its exterior features a 1957 Cadillac
(blue with orange flames) protruding from the restaurant's roof,
plus an electronic billboard which charts the world's rising
population and its shrinking rain forests.
ADDRESS:
Hard Rock Cafe Los Angeles
Beverly Center Mall
8600 Beverly Blvd
West Hollywood, CA
Yes, Visited this Cafe in 2004