LOS ANGELES


The Hard Rock Cafe pioneered the Hollywood theme restaurant that trendy mix of casual dining, glitzy entertainment, star memorabilia, and slick merchandising which has subsequently been successfully copied by many others (most notably the Planet Hollywood chain). When Morton opened his first U.S. restaurant here in Hollywood, his celebrity investors included Steven Spielberg, Tom Cruise, Willie Nelson, and Henry Winkler. (Dan Aykroyd was an investor in the New York version of the Hard Rock). Just how popular is it? There are actually three Hard Rock Cafes here in the greater L.A. basin. All of them offer the same basic mix of American burgers & shakes, loud rock & roll music, and lots of young teenage customers. The first Hard Rock in the country opened in West Hollywood at the giant Beverly Center mall (the restaurant occupies the mall's northwest corner). Its exterior features a 1957 Cadillac (blue with orange flames) protruding from the restaurant's roof, plus an electronic billboard which charts the world's rising population and its shrinking rain forests.









ADDRESS:
Hard Rock Cafe Los Angeles
Beverly Center Mall
8600 Beverly Blvd
West Hollywood, CA




Yes, Visited this Cafe in 2004




[Home]